3 Things Printed Signage Can Do for Your Business

A printed sign for a restaurant

All businesses employ marketing strategies for the growth of their business. They’re effective for customer acquisition and increasing sales.

According to studies, customers are seen to be attracted towards brands or businesses with the help of positive word of mouth but apart from that advertising techniques that include different methods of communication are an essential part of branding as well.

Although every business has different requirements when it comes to marketing, a customized and creative printed sign is an ideal way to raise brand awareness, attract new customers, boost sales, engage customers, and gain a competitive edge.

Following information and stats might encourage you to use printed signage for your business as well:

  • Signage is responsible for 50% customer acquisition of your business.
  • On average, one printed signage inside premises boosts annual sales by 5%.
  • It acts as a virtual salesperson all day long.
  • Printed signage is known to increase sales every week by 6%.
  • It’s one of the cheapest yet effective forms of marketing.
  • A creative outdoor sign is said to attract a minimum of 10 new walk-in customers every week.

A double-sided sign for a restaurant

Showcase Brand Identity

If a restaurant looks more like an office and doesn’t give off the vibe of an eatery, customers will most likely be put off by the appearance. Therefore, the choices you make to represent your brand and being consistent with the brand image play a huge role in attracting customers.

According to a survey by FedEx in 2012, 76% of customers feel intrigued to enter a new shop because of its aesthetics, and the strength of the printed signage.

Make sure that all the printed signage inside the premises resonates with your brand vision because interior signs help you represent yourself as a leader in your business.

Target the Right Audience

Signage helps target the right audience by offering customers what they need while giving them control of their experience. Therefore, signage is more likely to be to attract more customers and reach the right audience directly than other forms of marketing.

If you’re in search of a store that can help you print customized signage for your business, self-adhesive poster printing, retractable banner double-sided printing, or custom size canvas printing in NYC, reach out to Mega Format and they’ll help you with any sort of large format printing in New York. Contact now.


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