5 Benefits of Promotional Signage

 

Have you ever and witnessed signs stand and sign banners on buildings? Promotional signage uses signs in posters, banners, and stickers to deliver a message or promote a product. A common example of this would be COVID-19 signs that promote social distancing. 

 

If you want to learn more about the perks of promotional signage, this post is just for you!

We discuss some benefits of advertising your brand through promotional signage. 

1- Brand Awareness

Customers are more likely to buy from a brand they are aware of than a brand they have never heard of before. Signage can enhance your brand awareness, improving the likelihood that potential customers will choose your product.

 

Unlike other forms of advertisement, signage is not forced on customers. They view and read your signage out of curiosity and interest, which paints a positive picture of your brand in their minds.

2- Anchoring

We often heavily rely on the first piece of information we receive about a brand to judge it, even if the following information doesn't support our initial judgment. If your brand is not commonly recognized, you can use this cognitive bias to your advantage.

 

One way to do this is to use high-quality aesthetic signage to introduce your brand positively to new potential customers. It's never a good idea to cheap out on promotional signage since people who are introduced to your brand through signage directly judge your company based on that one signage.

3- Recurrent Exposure

Recurrent exposure plays a huge role in improving your brand's impression on potential customers. Most people who'll view your signage will likely take the same route every day.

 

This factor means that they will see the signage every day, further familiarizing them with your brand. Familiarity is one of the most important factors that turn a potential customer into a customer.

4- Deeper Immersion

Signage allows you to provide more information about your brand than other forms of marketing. You can have the main message in large font and other information in smaller font for potential customers interested in knowing more about your brand.

 

You can even be more creative with your advertisement campaign and place different signage with different messages at different places.

Recurrent exposure ensures that potential customers will eventually see and read everything you place in the signage; it's hard to make such a claim for other forms of advertisement.

5- Cost-Effective, 24/7 Promotion

Even the highest-quality signage costs less than other promotions, such as social media advertisements, to reach your target audience. Signage also promotes the brand 24/7 regardless of the day of the week or the time of the day.

 

Without promotional signage, you would have to resort to digital advertising, which might not always be effective.

For quality promotional signs, you can avail Mega Format Inc.'s services that allow businesses to advertise with large format printing. Whether you want to advertise through double-sided retractable banners or retractable sign stands, they offer it all.

Visit their website to learn more about their customized accessories for promotional signage.