Designing a Bumper Sticker to Promote Your Business

 

Bumper stickers are a cool and creative way to promote a myriad of things, from your business to your social cause. They have been turning heads since the 1940s. However, designing a bumper sticker that is creative, catchy, and persuasive is a tricky game. Here are a few effective tips for designing persuasive bumper stickers.

1. Stick to simplicity

Irrespective of what the world says, a bumper sticker is the epitome of ‘less is more.’ Sticking to simplicity does the trick here. You want a single-lined message comprising 5-8 words to communicate the core of your business. The name ‘bumper sticker’ implies that it is something small enough to be slapped on a corner of your car’s bumper – and such limited space calls for minimalism. Do not cram it up with lots of words or graphics.

2. Make it legible

Again, you should be able to see what is written on someone’s bumper sticker from your car. Since the size of the sticker is already small, you need to use a clear, large font to make your message legible and visible. Sometimes, people forget about readability in the efforts of making their stickers look more attractive. Use fonts like Interstate, Impact, and Arial.

3. Pique viewers’ curiosity

As the famous adage goes, curiosity killed the cat. It is kind of true for humans too. They always get interested in finding out the missing piece of info or the other half of the message. If your business is about to launch or there is some other aspect in which you can pique viewers’ curiosity – use that small message on your bumper sticker.

4. Leverage color psychology

Color psychology has been used in marketing for a long time. In a sea of bumper stickers, yours has a better chance of getting noticed if it has a striking color combination. Bright colors or contrasting combinations such as black and yellow – often do the trick. Make sure your bumper sticker can be seen from a distance.

5. Use graphics sparingly

Just like with text, you do not want this self-adhesive vinyl to be crowded with graphics. Use graphics wisely and sparingly. Remember, one impactful animation is enough to communicate a thousand words!

6. Shape matters

Taking the less trodden route often leads to success, and the same goes with not using the traditional rectangular shape for your bumper sticker. Designing one in a unique shape, preferably one that speaks for your brand and business, will be a little costly but much more effective in catching people’s attention. Novelty and uniqueness always do the trick.

Final Thoughts

Designing custom adhesive vinyl signs requires wit and some creative juices. You want this self adhesive vinyl printing online piece to be representative of your business and its brand. We hope that with these tips, you can come up with the perfect design for your bumper sticker to promote your business. Once sure, head over to our website to get the job completed flawlessly.